resume

WORK HISTORY

Jan 2016 – Current

Social Media Manager 

Independent | Geneva

Key deliverables and achievements:

▪ Provide Social Media Marketing strategic plan for Harmony Group  

▪ Produce various video content for Harmony.ch

▪ Drive Search Engine Marketing programs for the brands OZ Wellness and OZ at Home.

▪ Manager for Social Media Marketing and Branded content programs for Festival Couleur Café

Nov 2011 – Current

Digital Marketing Manager

SPN SA – GHI | Geneva

▪ Supervised cross-media publishing platform implementation.

▪ Revamped websites user experience with recent technologies.

▪ Maximized Social Media efforts working across several departments.

▪ Initiated Digital Content production.

Nov. 2009 – July 2010

Social Media Manager

Diageo Bar Academy | Paris

▪ Reviewed the program « World Class 2010 » to provide Diageo with operational recommendations in order to strengthen its Social Media Marketing strategy and help the program to resonate across a larger audience.

▪ Result: Facebook became the main source of content(user generated) and web traffic.

March 2008 – March 2019

Digital Account Manager

Critical Mass | Geneva

▪ For ‘Rolex Awards’ and ‘Rolex Mentor et Protégé– Developed an engaging online brand experience through timely websites redesign.

▪ Ensured content enhancement through editorial board supervision.

▪ Increased traffic and followers through Search Marketing and Branded content strategy.

▪ Met stringent budget and deadline requirements.

Oct. 2007 – Jan. 2008

Digital Marketing Manager 

Independent contractor (Electron Libre) | Geneva

Nespresso –  As an independent, provided Enterprise Social Media Marketing platform proposal in order to build a Coffee aficionado’s community.

July 2006 – Aug. 2007

Senior Digital Consultant

Blue Infinity| Geneva

Implemented a Customer loyalty program according to direction and financial goals of the business strategy of a premium account while strengthening my expertise in organizational collaboration and internal communications programs.

Main accounts: Firmenich – Logitech – Piaget

EDUCATION

2000

Ms Digital Marketing

Pôle Léonard de Vinci – Paris

1999

Master’s Degree – Marketing and International Trade specialized with Japan

INALCO BUSINESS SCHOOL – Paris

1995

Bachelor degree, Japanese language and civilization

INALCO – Paris

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Key achievements

Harmony Aqua 2019 - ekwe.ch

Client: Harmony – Fitness & SPA

Industry: Sport and Wellness

Mission: Branding and Leads generation – Marketing support video

Done: Video shooting and editing

Results: The video Social Ads campaign generated + 350 customer acquisition within 2 weeks.

Le Passant Doux Amalgames

Client: Le Passant

Industry: Entertainment

Mission: Reactivate the audience on main Social Media platforms. Promote the new album and generate tickets & album pre-sales. Video clip production.

Done: Editorial calendar – Social Media publishing support – Design & Branding – Content creation – Promotional materials – Short film production.

Results: Available positive media stories to go further and enhance his reputation through Public Relations initiatives.

Festival Couleur Café Genève

Client: Festival Couleur Café

Industry: Culture

Mission:Boost the presence on main Social Media platform and generate online pre-sales.

Done: Content production and publishing – Community Management – Social Ads – Events covering – Short film production.

Results: Highest online sales reached since the festival had been created.


Additional Information

Social Media Marketing

Community Management

Content Marketing

Marketing Automation

CMS Drupal – WordPress

Web and Social Media Analytics

Final Cut Pro X

Suite Adobe CC: Ai, PS, Pr, Ae

Cross-functional team leadership

Multicultural business collaboration

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